• What are Rare Earths and what makes them essential to the economy?

    Rare Earths

    What are Rare Earths and what makes them essential to the economy? Find out here.
  • Rare earth magnets help make wind turbines more efficient and more reliable.

    Wind Turbines

    Rare earth magnets help make wind turbines more efficient and more reliable.
  • Rare earth elements help make LED lighting bright and strong.

    LED Lighting

    Rare earth elements help make LED lighting bright and strong.
  • Rare earth magnets produce powerful magnetic fields that help doctors diagnose and treat illnesses.

    Medical Imaging

    Rare earth magnets produce powerful magnetic fields that help doctors diagnose and treat illnesses.

Rare Earth Technology Alliance

The Rare Earth Technology Alliance (RETA) is an initiative of the American Chemistry Council. Rare earths are a series of chemical elements found in the Earth’s crust that are vital for many modern uses, including: consumer electronics; computers; communications networks; clean energy generation; advanced transportation; health care; pollution control; aerospace; defense; and many others. » Learn More